Naturopathic Clinic Getting To The Root Cause Of Symptoms
NATUROPATHIC PRACTICE HAS 40 - 60 CONSULTATION REQUESTS PER MONTH
Integrative Healthcare is a Scottsdale based naturopathic clinic that helps their patients get to the root cause of their symptoms and discomfort, then champion scientific and natural solutions.
Generate new patients for their Scottsdale officeIntegrative Healthcare has four doctors at their local Scottsdale office. Dr. Alan Christianson was completely booked but his other doctors were at about 30% capacity. His goal with his quiz campaign was to generate new patients for their Scottsdale office for his other doctors and diversify Integrative Healthcare’s income.
Thyroid QuizWe started by creating a quiz to help people understand what kind of risk they were at for having a thyroid problem. We drove people from Facebook to the quiz to answer questions related to their Thyroid health. After they finished the Thyroid quiz, they opt-ed in with their name and email and were given their results. On the results page, they were presented with an offer to sign-up for a consultation at Integrative Healthcare’s Scottsdale office.
KEYS TO SUCCESS
One of the main reasons why Integrative Healthcare got so many consultation requests and new patients was because they made an extremely compelling offer. They offered a free consultation ($159 value), a free hand-signed copy of Dr Christianson’s book ($29.97 value), and a free 96-food intolerance test ($497 value) IF they became a patient.
40-60 New Consult Requests per Month
1,600 emails per month40-60 new consult requests per month 57% close rate of consult requests valued at $1200/year/patient
Functional Medicine Health Clinic
15 NEW PATIENTS AT FUNCTIONAL MEDICINE HEALTH CLINIC
Rejuv Medical aims to restore the body through evidence based treatments and reverse the impact of disease and degeneration.
Create a more effective lead generation systemRejuv Medical was seeing increasing costs on Facebook and consultations costing $40 to acquire. They wanted to find a better way to reduce their lead generation cost, grow their email list, and ultimately drive new patients into their clinic.
Hormone Imbalance QuizRejuv Medical created a hormone imbalance quiz. They advertised it on Facebook with a 50 mile radius to their two clinic. They generated 947 leads and drove them to a free consultation page. From these leads, they generated 30 consultations and closed 15 of them into new patients and $18,000 in new revenue.
KEYS TO SUCCESS
Focus On Email List
Using a hormone quiz Rejuv Medical built an email list of 947 leads to follow up with that may not have been ready for a consultation right away.
Consultation Request Outreach
Consultation requests were followed up within 24 hours and 3 times throughout the week if needed.
Consultation Follow Up Calls
Once the front office connected with a consultation request, they spent 15 minutes going through problems and education prior to scheduling the in-person consultation.
No Show Follow Up
Patients were sent text message reminders before appointments and called if there was no confirmation.
Sales Training and Autoresponders
Revenue is expected to hit $40k - $50k/month by adding an email follow up sequence and improved sales training.
Rejuv launched before everything was perfect, allowing them to see results quickly and adjust.
Rejuv Medical generated 15 new patients and $18,000 in revenue
Clinic That Identifies Unique Underlying Causes Of Diseases And Treats Them
TREATING THE CAUSE NOT THE SYMPTOM
Meno Clinic helps their patients by identifying their unique underlying causes of diseases and treating them.
Increase their impact beyond their office in Jackson HoleMeno clinic has an extremely successful practice in Jackson Hole, Wyoming and they wanted to expand their impact. They realized that doing this online was the best option and building their email list was the first step.
Thyroid and Adrenal QuizMeno Clinic started by creating a quiz to help people discover if they were exhibiting symptoms of thyroid or adrenal dysregulation. Meno Clinic advertised with Facebook Ads and once someone answered 14 quick questions about their Thyroid and Adrenal health, they opted in to get their results with their name and email. On the results page they were told how likely they were of experiencing thyroid or adrenal dysregulation and some education about what to do next.
To create a bigger impact online, Meno Clinic knew they needed to grow an email list of targeted and engaged people interested in thyroid and adrenal health. The combination of using Facebook ads was the perfect solution, generating 2,918 leads in just their first month.
2,918 Leads generated in 1 month$0.31 cost per lead
Functional Nutritionist And Corrective Care Chiropractor
FUNCTIONAL NUTRITIONIST AND CORRECTIVE CARE CHIROPRACTOR
Dr. David Jockers is a Maximized Living doctor, functional nutritionist, corrective care chiropractor, exercise physiologist, and certified strength & conditioning specialist. He is the author of the best-selling book “SuperCharge Your Brain” the complete guide to radically improve your mood, memory and mindset. He’s on a mission to transform the state of health of our entire culture.
Create an inexpensive, scalable source of new leadsDr David Jockers wanted to create a new method to reach an audience interested in improving their brain health and build his email list. Dr Jockers knew that building his email list would be the best long-term strategy to increasing his impact and build his business online.
Brain Performance AssessmentDr David Jockers created a Brain Performance Assessment to help people understand if they were struggling with brain fog, poor memory, or lowered performance – and what to do about it. Once people took the assessment, they opted in with their name and email to get their results, then were given resources about how to improve their brain including the opportunity to pick up Dr David Jockers’ book, Super Charge Your Brain.
Dr David Jockers found that, with his Brain Performance Assessment, he was able to generate leads cheaper than average lead costs on Facebook. This allowed him to build his email list by 4,738 leads for $0.54/lead in just 3 months.
4,738 leads generated in 3 months$0.54 cost per lead
HERBAL FORMULAS THE WAY MOTHER NATURE INTENDED
Barlow Herbal Specialties is a family owned and operated maker of medicinal herbals and has been in business for over 38 years. The majority of the formulas were developed by Dr. Max Barlow, author of the book “From the Shepherd’s Purse”.
Add a new sales channel using online marketingBarlow Herbal Specialties decided it was time to really focus on improving their online marketing sales channel and that began by building a targeted email list.
Stress and Sleep QuizBarlow Herbal Specialties created two separate quizzes. One quiz for people dealing with stress and one for people who were having problems sleeping. After people answered questions for one of the quizzes, they opt-ed in with their name and email and were given their results. On the results page, they were presented with an offer related to stress or sleep.
KEYS TO SUCCESS
The easiest place to decrease cost per lead is by testing different ad targetting and creative first. It takes the least amount of effort and is easiest to test. Once the ads are dialed in and getting a great click-through-rate, if the cost per lead is still high, it probably means the quizzes needs some work. The first quiz Barlow Herbal Specialties used was over 25 questions. The questions were very situational and hard to answer, which led to people dropping out of the quiz. Once the quiz was simplified and shortened, lead costs dropped down to an average of $0.45/lead.
Barlow Herbal Specialties was able to start reaching more potential clients that were interested in their content and products outside of their traditional sales channels.
11,660 leads generated in 6 months$0.45 cost per lead
Weight Loss And Fitness
GETTING IN GREAT SHAPE AND IMPROVING THYROID HEALTH
Jon Benson has been in the weight loss and fitness space for over 25 years. Through his personal experiences and challenges he’s learned how to help others get in great shape and improve their thyroid health.
Build a profitable lead funnel for weight loss customersWith rising Facebook costs, Jon Benson was looking for an affordable and scalable way to acquire leads and customers for his weight loss business.
Thyroid Weight Loss QuizJon Benson created a simple thyroid weight loss quiz. He advertised it on Facebook averaging a $0.39/lead acquisition cost. After a quiz taker opted in, they were taken to a product purchase of an information product and upsold a supplement product. This sales process profitably converted new customers, offsetting advertisement costs to build his list of 110,192+ leads.
KEY TO SUCCESS
Facebook Ads Testing
Jon tested lots of different ads and targeting to bring his costs down
Jon tested multiple quizzes and advertisements over the course of a couple months driving lead cost down from $2 to $0.39.
Jon used a custom results page that took 100% of quiz takers into a video sales letter, improving sales conversions.
Jon tested different upsells to increase his average order value
Jon offered multiple affiliate offers to his list to monetize his leads while he built out his own sales funnel.
Jon Benson profitably generated over 110,192 leads.
110,192 Leads Generated
Helping Women Get Fit
HELPING WOMEN GET FIT AND HAVE A WHOLE LOT OF FUN ALONG THE WAY
Helping women get fit and have a whole lot of fun along the wayDanny Johnson, founder of DannyJ.com and The Sweaty Beatties, is a well-known and respected fitness expert, social media personality, personal trainer and speaker. She holds numerous certifications for personal training and weight-loss and has helped dozens of clients lose OVER 100 lbs. and helped 1,000’s of clients live healthier lives throughout her 8+ years of training.
Help women solve their adrenal fatigueHaving been impacted by adrenal fatigue herself, Danny Johnson wanted to help women solve their adrenal and health issues. She wanted to grow a list of people interested in their adrenal health and make a bigger impact on the world.
Are Your Adrenal Glands Functioning Properly QuizDanny Johnson created an adrenal quiz that would help people understand if their adrenals were functioning properly or not. Danny Johnson used Facebook ads to drive traffic to the quiz, where people answered 12 questions. After the quiz, they opted in with their name and email and then received their results about their adrenal health and then were directed towards Danny Johnson’s 14 Day Adrenal Reset.
Danny Johnson discovered that she was able to grow her email list of people looking to improve their health by 6,191 people in 1 month at a cost per lead of only $0.24.
6,191 leads in 1 month$0.24 cost per lead
HELPING WOMEN TAKE CHARGE OF THEIR OWN HORMONE HEALTH - DrTami.com
34,657 leads in 6 months from Facebook: Do you want to increase your lead capture, just like Dr. Tami Meraglia did?
Tami Meraglia, M.D. is a physician with a passion: to help women take charge of their own hormone health and happiness. Her unique voice is sorely needed today as women face hormone imbalances and deficiencies before, during, and after menopause. These conditions, which can assault quality of life, are nothing new. What is new is that they are appearing earlier than ever before, and at a time when women are already stretched to the limit. And women are often misdiagnosed by the medical establishment.
Hit the bestseller list and move her business onlineDr Tami wanted to get her book, the Hormone Secret out to a lot of people and hit the national bestseller lists. She also wanted to have a bigger impact than just helping people in the local Seattle area from her clinic and move her business online. She knew that this goal was going to take a lot of traffic and that she was going to need to grow a substantial email list.
Hormone quizDr Tami created a hormone quiz to help women understand what type of hormonal deficiencies they were potentially having. She used Facebook ads to reach new audiences of women interested in their hormone health. They would answer 16 quick questions, opt-in with their name and email, and then receive results on their potential deficiencies.
Dr Tami discovered that she was able to grow her email list of people looking to improve their hormone health by 34,657 people in 6 months at a cost per lead of only $0.19. This led to her hitting the bestseller list with her book, The Hormone Secret and kick starting her online business.
34,657 Leads generated in 6 months:$0.19 cost per lead.
Dr. Joel Kahn is a plant based cardiologist whose personal mission is to prevent 1 million heart attacks over the next two years. He is a Clinical Professor of Medicine (cardiology) at Wayne State University School of Medicine and has a Amazon #1 Top Selling book, Dead Execs Don’t Get Bonuses, published by Reader’s Digest.
Prevent 1 Million Heart AttacksDr Joel Kahn’s personal mission is to prevent 1 million heart attacks. Dr. Kahn has been a practicing cardiologist for over 20 years but knew that to increase his impact, he would have to help people online and the best way to do that was to grow his email list.
Stress QuizDr. Joel Kahn started by creating a quiz to help people learn how stressed they were. Once someone answered the quiz questions, the would opt in with their name and email to find out how stressed they were and how that stress was affecting their bodies.
To prevent 1 million heart attacks, Dr Kahn needed a way to consistently get in front of new people interested in their heart health. Using Facebook ads was the perfect solution, generating 34,189 leads in only 6 months.
34,189 leads generated in 6 months: $0.43 cost per lead.
Dr. Kellyann is a weight-loss and natural anti-aging specialist and the author of Dr. Kellyann’s Bone Broth Diet. She is featured in the PBS special, 21 Days to a Slimmer, Younger You, and is a regular guest on national television programs. Her website, drkellyann.com, educates consumers about natural approaches to weight loss and wellness.
RESULTS: 40,145 health leads in 5 months from Facebook. Do you want to increase your lead capture, just like Kellyann Petrucci did?
Build the listDr Kellyann’s goal was to grow her email list significantly for the launch of her book, Dr Kellyann’s Bone Broth Diet, to help hit the NY Times best seller list.
Gluten Intolerance QuizWe started by creating a quiz around Gluten Intolerance. The ads drove people to the quiz where they answered some questions about their health. After they finished the Gluten Intolerance quiz, they opt-ed in with their name and email and were given their results.
KEYS TO SUCCESS
In our experience, there are three keys to consistently successful quiz campaigns.
1. THE QUIZ
A good quiz must be highly engaging and have insatiable curiosity to get someone to spend the time to answer the questions, then give their name and email for the results. It must be long enough to give valuable feedback but short enough where people won’t drop out of the funnel. We’ve found 10-12 questions is a good place to start testing. The quiz cannot be leading or biased where people realize you are sending them towards a specific results. Finally, the questions should be straightforward and not require someone to think too hard about a situation or what the right answer is.
2. TRAFFIC SOURCE
A successful quiz requires a good traffic source. Website traffic, social media page, affiliates, etc. We choose to use Facebook ads for Dr Kellyann. In order to use Facebook successfully, your ads and quiz must be highly engaging, be Facebook compliant, and have the right mix of targeting and ad creative. We’ve seen the same exact quiz have leads for $3 that with better targeting and ad creative, generated leads for as little as $.30.
It’s crucial to use a software that is tested extensively to ensure leads don’t drop out of the sales funnel because of poor user experience or device and compatibility issues. We couldn’t find a solution that effectively solved these problems, so we created a number of solutions using social media.
Dr Kellyann discovered that creating simple quizzes along with paid Facebooks ads was one of the cheapest methods to building one of the most important assets in her business. Using this combination, and just a single quiz, Dr Kellyann’s created a long-term, sustainable, and scalable source of leads.
40,145 leads generated in 5 months:$0.38 cost per lead
HELPING MILLENNIAL WOMEN BE THE BEST VERSION OF THEMSELVES
Jennifer Hudye is the founder of the online wellness coaching company, LifeBalance Coach Inc. She creates online fitness programs for young women that focus on building habits, creating routines and structures along with mindset, exercise, nutrition and well-being strategies. Her mission is to help millennial women create confidence, clarity, and control in their lives by overcoming different areas of their life.
RESULTS2,360 extremely engaged health leads. Do you want to increase your lead capture, just like Jennifer did?
Increase her ability to impact millennial womenJennifer Hudye gets incredible results with the young women she works with and she wanted to take things to the next level. She knew that building her email list was one of the most important areas of her online business to focus on but she wanted to make sure that her list was also extremely engaged when she would mail them.
Strong Mind, Sexy Body Quiz. Jennifer Hudye created the Strong Mind, Sexy Body Quiz that helped women find the area in their life that was holding them back from having more confidence, happiness, and the sexy body they always dreamed of. Her quiz led them to one of the four areas she helps women with; mindset, exercise, nutrition, or well-being. Once someone took the quiz and opted in with their email, they were given their results. Jennifer then put them in a campaign for the specific result they got.
KEYS TO SUCCESS
Change Your Energy experimented with different types of quizzes before finding the perfect one. In the “What Chakra Type Are You” quiz, they spent a lot of time making each question engaging with meaningful outcomes. This improved user engagement and dropped the cost per lead to $0.19.
Jennifer Hudye used a simple quiz along with paid Facebook ads to build her email list of millennial women interested in their health and wellbeing. Not only was she able to grow her email list by 2,360 people, but she created a list that was extremely engaged and responsive.A hyper engaged email list and 2,360 leads generated.
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