Leveraging a Blog to Attract Customers with Vine Social Media Marketing38Click here to download a PDF copy of this blog post for easy reading later!

Attracting local business using a blog could be among the most effective strategies currently available. Potential customers can utilize a blog to initiate contact with a company. With constant changes to Google’s methods, blogging can also enhance rankings by making your site more relevant to the local market.

Here are some tips to get you started putting a blog to work bringing in more leads.

Local Audience Targeting

Products or services can be featured in a blog from the local audience’s perspective, making them more appealing to customers in the area. Writing from a potential customer’s point of view is a good way of engaging their interest in doing business with a company. Articles could be written about charities that serve the area, services offered that help the local community in some way, or local events around the city.

Interviews with local business owners or experts could also be used to provide customers insight into company goals, values, and what the business has to offer, in addition to issues that are important to the community. A news blog would keep your readers informed of sales, celebrations, current events, and other happenings.

Focusing on the Customer

A customer’s special day or milestone could be acknowledged and featured, with their permission of course. This would demonstrate to the person, and other readers, that you value and appreciate those who do business with you. It also shows that you genuinely care about them, not just from a business standpoint.

Some of the creative or unique ways someone has used your product or service could be reported. This could include a video or audio clip of an interview or demonstration of the way the product or service was used. Readers will be able to relate to local residents and their solutions to issues they might also face.

A genuine or creative way to relate information about the local weather and how it affects your community in a blog post could also be used to engage the interest of your readers. You might offer suggestions for weatherizing, advice about storing items for the winter, or tips for when is the best time to plant.

Improving Search Rankings

Keeping your site constantly updated with new information is a good way to improve Google search rankings. A daily blog will demonstrate that your site is a valuable resource for information. It is important to do so in an authentic way, however. A well-known authority on the topic should write the blogs, for example, and thorough research should be conducted to ensure accurate information is included.

Making your site more relevant locally is a key component in attracting customers through Google searches. Keeping your focus on the customer when using a blog can help with not only getting attention but also driving new leads and sales. There are many more options available for using blogs in creative ways. Hopefully the material presented here will spark some inspiration for your own ideas.

It is important to note that a blog will not always be effective, but if done correctly, it can be a powerful tool in connecting with potential customers.

We can help you with getting your SEO campaign up and running. Have a quick word with one of our digital marketing specialists. You can schedule a complimentary exploration session here. Get in touch with us now!

Andrea L. Allen is an expert Inbound Marketing Consultant at VineSocialMedia.com. She specializes in e-commerce, online marketing, lead generation and video marketing. With a degree in Information Technology and Business, and a Professional Diploma in Business Spanish from the Spanish Chamber of Commerce, she has made online branding and development her niche over the past 16 years, whilst working and traveling through 12 countries across Europe, the US and Latin America. Andrea is also the author of several books, including Awesome Viral Marketing Techniques That Win Clients And Grow Your Business and also, Why You're Not Selling More And How To Fix It: 28 Ways To Skyrocket Your Sales Conversions, as well as How To Achieve Lead-Generation Success Through LinkedIn: Harnessing The Marketing Power Of LinkedIn You can find all of her books on her author's page at Amazon.com and you can email her at Andrea@VineSocialMedia.com.

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