Here are just a few numbers (from ComScore) based on internet users who are 15 years old and up. . .
Where are the internet users?
In 1996, two-thirds of the world’s internet population was in the United States. Today, Asia Pacific is the largest region (41%) while all of North America represents only 17% of the worldwide internet audience. China and India are growing at the quickest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.
How does the world use the web?
The Conversational Media category (social networks and blogs) of internet marketing statistics is still a high-growth category, attracting an astounding 3 out of 4 web users and growing at a rate of 7.1% since last year. Games (10.9 % growth) and entertainment (6.7) are also in the top three growth categories.
However, the struggling economy has caused a steep decline in visitation to Retail, Automotive, Banking and Travel sites and a sharp increase in sites dealing with unemployment. A whopping 46% of all respondents state that the economic condition is their biggest worry. 2008 saw a dramatic increase in people conducting financial and economic-related searches on the web. The number of people searching on terms related to unemployment and bankruptcy more than doubled throughout 2008.
Social Networking Sites and Video
At the end of 2008, it was reported that 146 million Americans (a 6% increase from the previous year) viewed 12.7 billion online videos (34% more than the previous year). Online video viewing now accounts for 12.5% of Americans’ total time spent on the Internet, up from 8.5% in November 2007.
YouTube, with a 40% market share in November 2008, continues to be a significant driver in the U.S. online video market, accounting for approximately two-thirds of the growth in online video views during 2008.
Hulu, the joint video venture of NBC Universal and News Corp in 2008, grew its audience by 139% in the last six months of the year.
Despite a decrease in clicks from 2008 to 2009, display advertising has shown to have a significant, positive impact on consumer behavior. Its increases include: visitation to the advertiser’s website, use of brand name search, the likelihood of buying the advertised brand online, and the likelihood at buying at the advertiser’s retail store.
Online spending growth rates peaked in April 2008 at 15% and then steadily declined through the remainder of the year. Online spending recovered slightly in 2009 with sales in January increasing 2% in comparison to the previous year.
Understanding internet marketing statistics allows you to develop an effective and up-to-date internet marketing strategy.
Understanding internet marketing statistics allows you to develop an effective and up-to-date…
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Make sure you go where the people are, or, even better, get there before they do! Be a trend setter in the internet world!